To tweet or not to tweet?

Twitter imageAt Culturapedia we have a proud achievement we’d like to broadcast, so excuse me as I hold down my Caps Lock key to say MAILOUT HAS OVER A THOUSAND FOLLOWERS ON TWITTER!

I know that for many organisations and individuals this is nothing to write home about, or rather to the organisations and individuals who don’t use Twitter this would appear to be no great feat. However let me stress… it is. Our blue feathered friend can unlock thousands of opportunities for businesses and yes, this includes the arts.

At Culturapedia we have our fingers on the pulse (or rather on the mouse) when it comes to the virtual realm. We’ve mastered all the new technology that has swung our way (Mail Chimp, Kindle, Facebook) and better yet incorporated it into all the amazing projects were juggling. The thousand followers we have just tallied up on Twitter is just one milestone with many more to come.

So why, when it comes to the arts is there only a minority latching on to such a good thing? I know of many art organisations that are way ahead of the game when it comes to technology but I know many more who are just left scratching their heads. What the arts need to know is that the power of technology can establish better connections, new ways of working and audience development. Twitter isn’t just chirping, it’s selling, it’s promoting and it’s creating a brand awareness all to which may benefit a humble creative business that may not necessarily have the funds to cover a PR and marketing team.

This message on the importance of the digital realm was recently echoed by the ACE when they presented The Digital Research and Development Fund earlier this year. Culture Minister Ed Vaziey proved he too was in his comfort zone when he stressed to mailout how it was high time creative organisations embraced the digital dawning – and on this we can agree with him.

At Culturapedia as Information Assistant I have the pleasure of working on the fantastic mailout magazine www.mailout.co which made the incredible transition from a paper magazine to digital publication earlier this year in January. The new format not only means we can access a wider audience but we can also engage with our readers on a daily basis. The online blog means we can turn around more news stories in a week than we do in a bi-monthly publication. The list of benefits goes on…

I am not oblivious to the fact that the web is full of twittering twerps, yes, a lot of social networking is a lot of dribble but this platform packs potential and, like being a part of a cool gang, there is a certain element of peer pressure being applied but all with good reason. Miss it and miss out.